I am sure that you have noticed the major change in how we buy and sell in just the normal environment? Well that shift had hit the property market with then new generation home buyer and seller. The way we hunt for that dream home has almost completely moved to the internet. Selling/advertising has gone in the same direction. We as estate agents need to take this into consideration when you want to buy or sell. But have a look at this article for more and let us know your thoughts.
Gone are the times when real estate agents utilised solely signboards, newspapers and flyers to promote and sell properties. At the moment real estate internet sites and also social media sites play a central part in the marketing tactic used by property experts to market their property listings. Consumer behaviour has altered significantly, and presently nine out of 10 homebuyers initially search the internet before making use of all different form of media owing to the fact that the information is instantaneous and merely a click of the button away.
The launch of social online platforms has altered the old standard of publishers and editors being the only gatekeepers to the media world. Now, they hold just a part of the media networks, while social hubs continue to multiply and affect consumers in the real estate business as well as different markets. In other words, consumers themselves possess the power to impact the property market and the thoughts of other consumers.
Home buyers, home sellers and professionals operating within the real estate market now own the chance to share information or knowledge and speak their mind as regards the property marketplace or circumstances that surround it. As a result of the shift in media influence, agents have the opportunity to market real estate in a different way but may also have to alter their methodology when dealing with today’s buyers and home sellers. The new generation consumer has information readily available at all times, so that the relationship is no longer centered on a trusted adviser function but rather as trusted resource. Homebuyers and home sellers want the facts, figures, graphics and comparative market analysis from an agent that they cannot obtain from any other resources.
Once the agent becomes a conduit of information to the property buyer and home seller, their role would then be to guide them through the minutiae of the transaction as well as to provide the very best information possible to ensure the parties concerned can make the very best viable choice. As a resource, the real estate agent will need to able to offer access to the information and knowledge needed to conclude the deal; nonetheless, it is the seller who will determine how the knowledge is used. Today’s buyers and sellers like to be part of the procedure, whether it’s the price the home is marketed at or how it’s marketed.
Whereas older generation homebuyers and home sellers might appreciate the fact that an real estate agent has done the research and compiled the information they require, today’s property buyers and home sellers prefer to be directed to where they are then able to gain access to the info themselves. The property buyers and property sellers who choose to do their own exploration will normally confer with the resources they have on social online networks before making an ultimate choice.
As social media websites grow, their impact on the marketplace will increase and the face of the real estate industry will change and will have to adapt to cater for this. These networks have become a huge trend and a brilliant marketing tool. Data illustrate that in countries such as the US, social networking takes up 22% of all time spent on the internet. Twitter averages 40 million tweets per day and 30 billion pieces of content are shared on Facebook every day. There are at present around 500 million users on Facebook with over 50% being within the real estate buying age bracket. That is a vast pool of prospective property buyers and property sellers who can impact the market and the way in which their peers view real estate investment.